Picket Fence Primitives

Question by Justus Will be Delivered Jan. 28: What is the success probability of an online home decor store?
My sister and I are very much into Americana/Primitive decor and have a knack for creating most of the decorations ourselves. I have been looking into starting an online primitive decor store and was wondering if anyone had actually had any success with an online store. I would be purchasing a website and designing and hosting my own website. I plan on buying most of my items from a wholesale dealer and creating the rest (handmade signs, stitchery, etc.). So, has anyone ever had any success with starting and running an online business of any sort? And if so, would you have any tips to get me started and off my feet? Thanks in advance!

Best answer:

Answer by howtosecret
Yes, it can be successful! It is a definite niche – and the key to your success will be marketing it right.

Look into SEO (search engine optimization), and also the Bum Marketing Method. Please know that you do not have to spend an arm and a leg to advertise, but I bet you will be best off doing some sort of a PPC (pay per click) campaign.

Also, keep in mind that with the economy the way it is, sales might start off more sluggish than they normally would in a good economy – just don’t spend tons of money, get in debt up to your eyeballs and throw in the towell! Market smart and you will be fine! As with any business, you really can’t expect to be making $ 100′s your first month.

As far as purchasing from wholesalers, I suggest that you find a drop shipper. This way, you will not need to purchase the merchandise and have it sitting in storage while you are waiting for people to purchase it. You won’t make as large as a profit with drop shipping wholesalers, but in the beginning of your business, it can save you a TON of money by doing it this way.

I am not quite sure what “Americana/Primitive” decor is all about, but you might want to look into SMC. You do have to pay about $ 500 to get your membership, but you can make a really good profit on their merchandise – if they have what you are wanting to sell. You will also find a ton of things for personal use with them as well!

For sure, make your own things and put them up for sale! You might want to check out www.etsy.com. It is a site where people put up their craft items and they get a lot of visitors each and every month. Doing that could save you the headache of actually starting your own site off the bat, and you could see what kind of demand there is for your product. If I am remembering correctly, they offer the sales through their own merchant account, so you won’t even need to worry about that headache!

Remember, the key to success on any online store is marketing. Do it right and you won’t have a problem. (Of course, you have to have a niche, but you already do.)

Good luck and let me know if there is anything I can do to help!

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